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A Booster Club’s Guide to Hockey Bag Margins

03/25/2026

Booster clubs sell a lot of things over a season — candy bars, wrapping paper, spirit wear — but few items move as reliably as a bag every player’s parents already need to buy anyway. A custom hockey bag replaces a purchase families are making regardless, which is a very different sales pitch than asking them to buy something extra.

Here is the simple math most booster clubs run. Bulk pricing on our styles ranges from about $28 to $75 per unit depending on style and decoration, dropping further as order size grows. Selling at a modest markup over that wholesale cost — commonly 30 to 50 percent — still lands well under retail sporting goods pricing for a comparable bag, so parents see it as a fair deal rather than a fundraiser tax.

Bundle styles to hit your price break

Combining a Wheeled Hockey Bag order for travel players with a Hockey Backpack order for the youngest division counts toward the same volume tier when quoted together, which often pushes a mid-size association into a meaningfully better per-unit price than ordering each age group separately.

Key takeawayBecause every family needs a bag anyway, a booster-club bag sale converts at a far higher rate than optional merchandise — price it as a fair deal, not a fundraiser markup.

Ready to run the numbers for your association? Get a custom quote, browse our full lineup, or read more on our blog.

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